Colin Kapernick Ad

Nicholas Sierra, Staff

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“What was Nike thinking?” President Donald Trump said on Twitter last week about Nike’s new ad featuring Colin Kaepernick.

Colin Kaepernick— the polarizing quarterback who began raising awareness about police brutality and racial injustice by sitting and later kneeling during the national anthem at football games in 2016—announced the “Just Do It” ad with a photo on Twitter September 3.

According to CNN, The ad provoked backlash from some who believe his protest during the anthem was disrespectful. Some people posted pictures cutting their Nike socks, burning their Nike shoes, and #BoycottNike started trending. Nike’s stock is up since Kaepernick revealed the ad. The company’s sales online jumped 31% after it was released, according to one analysis by digital research firm Edison Trends.

A variety of poll respondents, 41%, opposed the company’s choice of Kaepernick, while 37% supported the move. The rest were unsure. But a majority of African-Americans and college educated Americans supported the ad. 68% of black people approved, while only 16% were against it.

The poll also reflects a deep divide over Kaepernick along familiar political lines, with 74% of Republicans opposed to the ad, while 64% of Democrats backed it. 42% of independent voters opposed it.