Bird Box Challenge Backlash

A screenshot from the movie Birdbox starring Sandra Bullock

Netflix

A screenshot from the movie Birdbox starring Sandra Bullock

Blade Tyrrell, Staff

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The Bird Box challenge is where people blindfold themselves and try to navigate their day-to-day activities. The challenge is based on Netflix’s new thriller, Bird Box, and has caused backlash across social media. Netflix begs people to refrain from hurting themselves, even going as far as to tweet out a warning.

Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” – Netflix US

Moreover, a YouTuber by the name of Jake Paul was caught up in controversy for driving blindfolded. Critics on social media say that his reckless behavior could influence the young audience that watches his videos. The video itself, posted January 7th, was demonetized by YouTube.