Coca-Cola is known to be people’s favorite beverage to drink for over decades. They are popular for having 60 different flavor varieties such as Cherry, Vanilla, Cinnamon, and more. The company started on January 29th, 1892, in Atlanta, Georgia. They eventually branched out and created brands under their name. For example, they are combined with Sprite, Dasani Waters, Costa Coffee, Honest Tea, Powerade, and many more. While their main beverage is soft drinks, teas, and coffee, Coca-Cola has decided to enter into a new beverage industry, Alcohol. The company will be entering the alcohol market after nearly 40 years. Coca-Cola is lauching Hard-Seltzter under the company of Topo Chico. The beverage claims to have less alcohol-by-volume than a beer, and is much lighter in calories. Coca-Cola has made it known to the public that the new beverage is used as an experimental venture for their company.