Popeyes is back at it again with a media campaign surrounding “BYOB” bring your own bun. After their groundbreaking chicken sandwich they created about a month ago, they fall right back into the media’s loving arms and become viral again! If you bring in your bun, Popeyes will exchange a patty for half price! This was meant to form a creative sense around the fast-food restaurant, and I believe they have achieved that.  What do you think Popeyes will come up with next? I am excited to see!